Having your own business online can get very painful when it gets to the number of daily/monthly visitors you expect to reach your website.
As an online business owner you are constantly looking for tools to promote your websites.
After spending money and lots of effort on drawing visitor to your website, we forget how important it is to turn visitors into returning readers of your blog or buyers of your products.
One simple, efficient tool, a must have for your website is the bookmark button.
Think about the number of websites you visit daily, do you remember all of them? How you get back to them?
The solution would be posting a bookmark button on the most visited page.
One click of a button and the visitor saves the link to your website on their computer.
One more thing, make sure your button has an eye-catching design; this will increase the chance your visitors will click on it.

When creating successful online advertising, less is definitely more. With virtually every advertising environment cluttered with ads all screaming for attention, today's marketing environment mandates a clean, clear approach to content.

So what makes an ad succeed where others fail? Ads that produce results have at least three elements in common.

1.A CLEAR, BENEFIT-LADEN HEADLINE:
Readers of your ad with have one question in mind:
"What's in it for me?" So an effective headline must state a compelling benefit.
Identify what your customers want most from your product or service - such as softer skin, a whiter smile, to save money on their taxes - and find a creative way to put that promise front and center in your headline. Close with a call to action that tells readers what they must do to realize the benefit you promise.

2.A STRONG VISUAL FOCAL POINT:
A great eye-catching visual provides the focus essential for a successful ad. Keep it simple yet eye-catching by using attention-grabbing colors or employing contrast.

3.A GOOD FIT WITH THE CHOSEN MEDIUM:
To achieve maximum results, fit your design and copy style to the needs of the users of the media you choose.

How to make customers click on your banner
March 12, 2008

How do you convince a population of two hundred different cultures and three hundred different religions that your product is worth spending money on in an environment where people are used to getting everything for free?

Making someone click on your banner is like making a sale, but without the human interaction. The sales pitch is limited to a graphic message, and a bit of text. You have room for about 70 words and 3 seconds to catch the potential customer's interest.

• RESEARCH

• PROFESSIONAL DESIGN

• TARGETING BANNERS

• ROTATING BANNERS

How banner ads work?
March 1, 2008

WHAT IS A BANNER AD ?

If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site. But how do they work and why are they there?

Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense.

ARE BANNER ADS MAKING MONEY FOR YOUR WEBSITE ?

Over the past few years, most of us have heard about all the money being made on the Internet. This new medium of education and entertainment has revolutionized the economy and brought many people and many companies a great deal of success. But where is all this money coming from?

There are a lot of ways Web sites make money, but one of the main sources of revenue is advertising. And one of the most popular forms of Internet advertising is the banner ad.

A bit of HTML code instructs a Web server to bring up a particular Web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, except that instead of text, the link is displayed as a box containing graphics (usually with textual elements) and sometimes animation.

Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site.

This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.